Starting an ice cream shop can be a great business venture. Not only is ice cream delicious, but it’s also a popular treat that people of all ages enjoy. If you’re thinking about starting your own shop, there are a few things you need to keep in mind.

This article then provides all the salient details you need to know when pursuing this business opportunity. Make sure to consider every point seriously as it can put things into perspective. As such, the decision further becomes strengthened. Then, you eventually realise what you are getting yourself into. Before you take the plunge, read and understand the insights provided here, alright?

Interesting ice cream business history 

The history of ice cream parlours is a long and varied one. These establishments have always been popular spot for people to enjoy a refreshing treat. One of the earliest known was opened in New York City in 1776. This shop quickly became a popular hangout for locals and tourists alike.

In 1851, another one was opened in Boston, Massachusetts by Augustus Jackson. Jackson’s shop was so successful that it inspired other businesses to open up similar shops across the United States. By the early 1900s, there were thousands of ice cream parlours in operation across the country. These businesses became more popular during summer when people were looking for a way to cool off.

Today, there are still many establishments in operation across the globe. These businesses continue to be popular among both locals and tourists alike. If you’re ever in the mood for a refreshing treat, be sure to stop by one of these establishments. digital marketing company melbourne

In Australia, the ice cream industry is worth an estimated $1.6 billion annually. The average Australian consumes about 10 litres of ice cream each year. More so, we have some of the highest per capita consumption rates in the world!

There are over 600 ice cream manufacturers in Australia that employ around 4,000 people. Most of these businesses have operations with only a handful of large multinational companies. A good number of these establishments are actually family-owned. The vast majority of ice cream produced in the country is sold through supermarkets. Gelato and premium ice creams are generally available through specialist retailers.

It is important to note that Australians have become increasingly health-conscious in recent years. Needless to say, this had an impact on overall ice cream sales. In fact, industry revenue is expected to decline by an annualised 1.1% over the five years from 2019-20. This includes a forecast decline of 2.2% in 2019-20 alone as health concerns continue to weigh on consumers’ minds.

However, there are still plenty of Australians who enjoy indulging in an icy treat from time to time. Therefore, the industry has responded by introducing more premium and healthier products to the market. So, while sales may be declining overall, there is still room for growth in certain segments of the market.

Are you thinking of putting up an ice cream business? If so, then you should definitely consider the following reasons why this can be a feasible decision. social media management Melbourne

1. Ice cream is a classic dessert that everyone loves. You will always have customers coming to your shop for their sweet fixes.

2. An ice cream parlour is a great place to build relationships with your community. You get to know your customers and their families as they appreciate your delicious treats.

3. Ice cream is a relatively low-cost food to produce, so you can keep your prices affordable for your customers.

4. An ice cream establishment can be a fun and festive place to work. You can create a great atmosphere for your employees and customers alike.

5. Ice cream is a versatile dessert that can be enjoyed in many different ways. You can experiment with different flavours and toppings to create exciting creations.

Factors to consider when putting up an ice cream business 

When planning to put up an ice cream business, there are several factors that you need to take into account. Refer to the list given below for some of the most important things to consider:

Product quality 

This serves as the main determinant of your ice cream’s marketability. Make sure to only use high-quality ingredients and produce products that are satisfying.

Business location 

Another crucial factor to consider is where you choose to sell your ice cream. Choose a spot that is highly visible and easily accessible so potential customers won’t have issues finding your shop.

Marketing strategy 

Having a good marketing strategy is an essential component of a successful venture. Make sure to promote your products in an innovative, inventive, and unique way. The point is it should capture and lock the attention of your target market. seo agency melbourne


When setting the price, it is important to strike a balance between making a profit and product affordability for customers. Consider your overhead costs and come up with a price point that allows earning while still being competitive.

Operating hours 

Finally, you also need to decide when to open for business. Select hours that are convenient for customers so that they can drop by when they want to enjoy a scoop. It is a good idea to have longer hours of operation, however, factor in your manpower. If it is possible, have your employees follow a shifting schedule so they won’t be overworked. This is especially the case when you are in a busy area where downtimes are practically impossible.

To summarise point 

By taking all of these factors into consideration, there is a higher chance of success. Just remember to always put your customers’ satisfaction first. In addition, always strive to produce the best quality product possible.

Aurora Foods is an example of a successful business venture 

Aurora Foods is a great example of a successful ice cream/gelato business venture. Furthermore, we have been regarded as industry trailblazers for decades. The company’s inception was out of an unwavering passion for producing exceptional frozen desserts.

The company has been able to grow and expand its operations by constantly innovating and introducing new products. For instance, it took off to introduce premium Australian-made gelato in various establishments. Today, Aurora Foods is still one of the leading suppliers of gelato to restaurants and cafes in many areas.

Aurora Foods has also diversified its product range over the years. This helped us appeal to a wider range of customers and stay ahead of the pack. Our success is a great example that success is attainable if a passion for your product.

More so, it happens if there’s a willingness to constantly innovate and evolve your business. If you’re thinking about starting an ice cream or gelato business, take some inspiration from Aurora Foods and make it happen! affordable seo melbourne

In conclusion 

Like any business, there are some risks involved in opening an ice cream shop. The most important thing is to do your research and make sure you understand the market. It is also crucial to study the competition before getting started. Now, if you’re up for the challenge, this can be a rewarding and profitable business venture.

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